Unhurried observations on typographic craft, substrate materiality, client friction, and the quiet philosophy of subtraction.
"Every brief we get asks for more: more color, more motion, more proof of effort. The best work we've made came from clients who let us take things away instead."
"Screens lie about scale and paper weight. We print every identity at actual size before it ships, even the digital ones."
Behind-the-scenes note on the risograph project, process photos placeholder, and lessons learned on color registration in Seattle.
"Perfection is reached not when there is nothing more to add, but when there is nothing left to take away."